Sole Venture logotype

About Us

Our Story


Born and raised in Northland, New Zealand, Sam and Cole Johnston were never far from adventure. From a young age they spent most of their time in or around the ocean, learning to swim, surf, dive, kayak, ski, wakeboard and sail. Family holidays introduced them to numerous other adventures such as snowboarding, skiing, camping, hiking and much more. As the boys grew older and began to travel independently they developed a keen (if not obsessive!) pursuit of nearly every outdoor activity they came across. Between them they now enjoy scuba-diving, stand-up paddle boarding, boating, mountain biking, rock-climbing, canyoning, mountaineering and hiking, along with all the sports they learnt as kids, which they still actively pursue!

After returning home to New Zealand from their travels around the globe, and working in the diving, fitness and superyacht industries, the brothers possessed a real passion to share their experiences so they decided to set up in the tourism industry. With such a wide range of skills and experience they spent a long time debating what this would look like…

In the end they decided the best way to share the fun would be to combine some of their favourite activities into multi-day, mind-bogglingly awesome road trips, with a focus on hiking as it is the best way to get off the beaten track and truly experience the best that New Zealand has to offer. Thus, Sole Ventures was born! With the enthusiasm, experience and skills that Sam and Cole bring to their tours, we reckon they’ve created a pretty unique experience that people just can’t get enough of.

That’s just our opinion, in the end it’s up to you to come along and find out for yourselves! Check out our tours if you’re ready to explore New Zealand the way it should be, with local lads guiding you to their favourite spots in the country, and showcasing the stunning natural beauty that New Zealand is world famous for. Shot 2019-02-26 at 1.51.18 PM.png


We care deeply about our planet, we have been fortunate enough to work and travel in a number of pristine environments around the world, but we have also witnessed numerous threatened or completely destroyed environments due to human irresponsibility and ignorance. But it's not all doom and gloom! We believe that everyone has a responsibility to do their part, so here at Sole Ventures we strive to be as environmentally friendly as possible in all aspects of our operations.

We try to minimise our paper usage as much as possible, thanks to modern technology it is rarely essential to use paper anymore! We also use compostable alternatives instead of plastic bags for our rubbish and other needs, these substitutes are generally made up of corn starch or other bio resins. Wherever possible any cleaning products we use are formulated from the latest generation of plant-based products. Our luxury Mercedes coaches employ the latest in emission reduction technology, over the years Mercedes have refined their technology so our diesel engines now consume up to 12% less fuel and the diesel particulate filters reduce soot emissions by 95%!

Wherever we explore we bring everything back with us and leave nothing behind but footprints (cliché we know!).


Having done a lot of travelling and road-tripping ourselves, we know much difference a luxurious ride can make to your tour!

The vehicles we use are late model Mercedes Benz coaches designed to be spacious and comfortable. We import them brand new and then have a local New Zealand company in Auckland outfit them for us to include carpeted floors, curtains, comfortable seating with individual lights and airflow controls, overhead luggage racks and all sorts of other bells and whistles. Once that is complete the vehicles arrive at our base in Whangarei where we add a few more extras to make them the ultimate tour vehicle!

Aside from being a dream to travel in, our Mercedes coaches are some of the safest vehicles on the road with all sorts of extra safety features to make them perform better on the road especially in adverse conditions.

We travel in luxury! If you have any further questions about how you get around while on tour, please don't hesitate to contact us.