Born and raised in Northland, New Zealand, Sam and Cole Johnston were never far from adventure. From a young age they spent most of their time in or around the ocean, learning to swim, surf, dive, kayak, ski, wakeboard and sail. Family holidays introduced them to numerous other adventures such as snowboarding, skiing, camping, hiking and much more. As the boys grew older and began to travel independently they developed a keen (if not obsessive!) pursuit of nearly every outdoor activity they came across. Between them they now enjoy scuba-diving, stand-up paddle boarding, boating, mountain biking, rock-climbing, canyoning, mountaineering and hiking, along with all the sports they learnt as kids, which they still actively pursue!
After returning home to New Zealand from their travels around the globe, and working in the diving, fitness and superyacht industries, the brothers possessed a real passion to share their experiences so they decided to set up in the tourism industry. With such a wide range of skills and experience they spent a long time debating what this would look like…
In the end they decided the best way to share the fun would be to combine some of their favourite activities into multi-day, mind-bogglingly awesome road trips, with a focus on hiking as it is the best way to get off the beaten track and truly experience the best that New Zealand has to offer. Thus, Sole Ventures was born! The company may be new on the block but with the enthusiasm, experience and skills that Sam and Cole bring to their tours, we reckon they’ve created a pretty unique experience that people just can’t get enough of.
That’s just our opinion, in the end it’s up to you to come along and find out for yourselves! Check out our tours if you’re ready to explore New Zealand the way it should be, with local lads guiding you to their favourite spots in the country, and showcasing the stunning natural beauty that New Zealand is world famous for.